Search Engine Marketing Tutorial For Beginners

Search Engine Marketing (SEM) is all about promoting your website through paid advertisements in search engine results. Unlike Search Engine Optimization (SEO), where you optimize your website to rank organically, SEM allows you to drive paid website clicks to your website.

SEM Platforms:

The primary search engines that offer SEM ads are Google Ads and Microsoft Advertising (formerly Bing Ads). These 2 platforms have the majority of the search engine market share so they are the best place to start.

Search Engine Marketing Overview on Surfside PPC: https://surfsideppc.com/search-engine-marketing/

Search Engine Marketing Tutorial on YouTube: https://www.youtube.com/watch?v=AtiAlWIw6Zg

Types of SEM Ads:

You'll often find these SEM ads displayed prominently when you search for products or services online.

• Google Search Ads

• Shopping Ads

• Microsoft Search Ads

• Product Ads

• Amazon Sponsored Ads

• Pinterest Ads

9-Step SEM Process:

1. Set your objectives (usually sales or leads).

2. Choose your platform (e.g., Google Ads).

3. Set a daily budget.

4. Create effective landing pages.

5. Implement conversion tracking to measure success.

6. Target relevant keywords.

7. Create compelling advertisements.

8. Launch your campaign.

9. Continuously test and optimize for better results.

Remember, testing is vital if you want to find success. Test keyword targeting, ad copy, and landing pages to refine your campaign and maximize your return on ad spend.

9 Search Engine Marketing Basics to Know:

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- Corey Frankosky