5 Google Ads Mistakes To Avoid in 2025

5 Google Ads Mistakes To Avoid in 2025

Watch my latest video on YouTube - 5 Google Ads Mistakes To Avoid in 2025: https://www.youtube.com/watch?v=YJVTTGaiJy0

I wanted to share some key takeaways from my recent Google Ads consultations. Here are the biggest mistakes I keep seeing and how to fix them:

Conversion Tracking Issues

Make sure you're tracking the right things! For online stores, focus on actual purchases. For service businesses, track phone calls and form submissions. Don't guess - know exactly what's working.

Poor Landing Pages

Your landing page needs to match what people are searching for and have clear ways to contact you. Put those "Call Now" and "Contact Us" buttons where people can easily see them!

Broad Match Keywords

Being too broad with keywords can waste money fast. Instead of just "pool repair," use "pool repair near me" or "pool repair [your city]" to get better leads.

Wrong Search Intent

Make sure your keywords match what people want to buy, not just what they want to learn about. Someone searching "pool repair cost" might just be researching, while "emergency pool repair near me" is ready to hire.

Wrong Campaign Settings

Stay on Google Search only - avoid Search Partners and be careful with Performance Max campaigns. They often bring in lower-quality leads.

Trying to learn Google Ads? Get My Course: https://surfsideppc.com/course

-Corey Frankosky from Surfside PPC